Our Story

We Built Launchline
Because We Lived the Problem

As blue collar business owners, we know what it's like to lose customers because you couldn't answer the phone. We built the solution we desperately needed.

The Problem

$50,000 in Missed Calls

Our founder, Alex, ran a successful HVAC business in Austin. He was good at his job — really good. But there was a problem he couldn't solve no matter how hard he worked.

Every time he was on a job, his phone rang. Every time it rang, a potential customer called someone else. At the end of the year, he did the math: he had missed over 400 calls. At his average job value, that was $50,000 left on the table.

He couldn't hire a receptionist. He couldn't work more hours. He needed something that could answer every call, capture the right information, and help him focus on what he did best — running his business.

400+

Missed Calls Per Year

$50K

Lost Revenue

The Solution

Built to Never Miss Another Call

Launchline combines two powerful tools: an AI phone assistant that answers every call like a professional receptionist, and client tracking software that keeps all your customer information organized. They work together automatically — every call creates a client record, every client gets a job.

Our Journey

From HVAC Van to 1,000+ Customers

2023

Founded in Austin, TX after founder loses $50K in missed calls from his HVAC business

2024

Launched AI Phone Assistant beta with 50 blue collar businesses

2024

Integrated Client Tracking Software with AI Phone Assistant

2025

Reached 1,000 customers across 20+ states

2025

Launched AI Phone Assistant 2.0 with natural language understanding

2026

Continuing to grow and help more businesses never miss another call

What We Believe

Our Values

The principles that guide everything we build.

Built by Trades, For Trades

Our founding team includes former plumbers, electricians, and HVAC techs. We built what we wish we had.

Speed Over Complexity

We believe powerful software should be simple to set up. If it takes weeks to implement, it's too complicated.

No Gimmicks, Just Results

Every feature we build has one purpose: help you capture more clients and run your business better.

Real Humans, Real Support

When you need help, you talk to a person who knows your business and genuinely wants to help you succeed.

The Team

Meet the People Behind Launchline

A team of former tradespeople and tech experts united by one mission.

RI

Richard

CEO

Leading Launchline with a vision to help blue collar businesses never miss a call or a client.

AH

Andrew Holmes

Head of Sales

Helping service businesses discover how Launchline can transform their growth and customer capture.

IA

Idris Addo

Head of Development

Building the AI and software that powers Launchline's mission to capture every client.

Ready to Join Our Mission?

Help us build the future of blue collar business — one where no call goes unanswered and no client goes uncaptured.